Cirque du Soleil Teams Up With The Sandbox to Enter the Metaverse
In an exciting development for the world of digital entertainment, Cirque du Soleil has announced a partnership with The Sandbox, a prominent social gaming and metaverse platform owned by Animoca Brands. This collaboration aims to transform the renowned performances of Cirque du Soleil into two innovative interactive games, which will lead the way in the upcoming Alpha Season 6 of The Sandbox Metaverse. Players will have the opportunity to engage with imaginative environments inspired by the captivating legacy of Cirque du Soleil.
As part of this initiative, participants will immerse themselves in interactive experiences derived from two of the company’s acclaimed shows, Luzia and another that has yet to be disclosed. These experiences are designed to encapsulate the grandeur, vibrancy, and emotional depth of a live Cirque show, merging storytelling and spectacle in a manner that is uniquely facilitated by The Sandbox’s metaverse technology. Furthermore, the collaboration will introduce a range of exclusive digital collectibles and avatars themed around Cirque du Soleil, which players can utilize throughout their gaming experiences.
Noah Lemieux Bernier, the Vice President of Digital and Customer Experience at Cirque du Soleil, expressed enthusiasm about this partnership, stating, “While we have explored digital storytelling previously, our collaboration with The Sandbox unlocks fresh creative opportunities. It allows us to extend the awe and artistry of our performances into engaging virtual environments, creating emotional connections with both existing fans and new audiences through interactive and playful formats. Our goal is to integrate Cirque du Soleil into the lives of our fans more continuously, centering around an exceptional customer experience.”
In addition to the immersive experiences, The Sandbox plans to distribute Cirque du Soleil-themed assets for its creator community, empowering users to generate their own content inspired by the artistry and energy of Cirque shows. Arthur Madrid, CEO and Co-Founder of The Sandbox, remarked on the significance of this collaboration, stating, “Cirque du Soleil has consistently redefined live entertainment with creativity and emotion. We are excited to welcome them into The Sandbox, allowing us to explore new avenues for immersive storytelling that captures the excitement of live performances in an interactive setting.”
Details about this partnership were shared during a keynote session at NFT.NYC in New York, where both companies unveiled a series of immersive digital and real-world experiences celebrating their collaboration. Highlights included a preview of Cirque du Soleil’s debut in the metaverse, along with a brief live performance, and announcements of further experiences and updates that will be rolled out in the near future. For those interested in staying updated and registering for exclusive digital collectibles from Cirque du Soleil, they can follow The Sandbox on various platforms.
About The Sandbox
The Sandbox is an innovative metaverse platform that allows users to create, play, and monetize unique experiences in collaboration with their favorite brands, intellectual properties, and celebrities across various sectors, including gaming, entertainment, music, and art. Utilizing web3 technologies, The Sandbox empowers users with true ownership of their assets and creations through non-fungible tokens (NFTs), thereby disrupting traditional platforms. The Sandbox has partnered with over 400 entities, including notable names like Warner Music Group, Gucci, and Snoop Dogg, among others.
About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group stands at the forefront of live entertainment, having spent four decades pushing the boundaries of creativity. The company offers a diverse range of artistic expressions, from live shows and multimedia productions to immersive experiences and music. Since its inception in 1984, Cirque du Soleil has inspired over 400 million people across six continents and 86 countries. The Canadian organization employs nearly 4,000 individuals, including 1,200 artists from over 80 different nationalities, and continues to expand its creative reach alongside its affiliates, including Blue Man Group and VStar Entertainment Group.
